---
title: Privacy Policy - Zoox Smart Data
description: Privacy Policy of Zoox Smart Data
---

**PRIVACY POLICY**

Previous version date: May 12, 2025  
Current version date: July 25, 2025

 

This **Privacy Policy** is intended to demonstrate the commitment of **ZOOX SMART DATA (“ZOOX”)** in relation to the privacy and protection of personal data collected from its **USERS** (individuals who access **ZOOX**’s website), in our role as Data Controller with regard to the processing described herein. 

This Policy does not extend to users of any of the Zoox products, whose respective Privacy Policies will be made available to users at the authentication stage for access to the product, with the purpose of regulating and informing holders about the processing of personal data in each solution. In this sense, this **Privacy Policy** establishes the rules on the personal data processing operations within the scope of the services and features made available through **ZOOX**’s website, in accordance with the definitions provided for in the applicable legislation on privacy and data protection, including (whenever and wherever applicable): Constituição Federal, Código de Defesa do Consumidor,  Código Civil, Marco Civil da Internet (Lei Federal n. 12.965/2014) and Decreto 8.771/2016, Lei Geral de Proteção de Dados (Lei Federal n. 13.709/2018) as well as other sectoral or general rules on the subject of laws in force, with transparency and clarity towards the **USER** and the market in general.

As a condition for accessing and using the exclusive features of **ZOOX**’s website, the **USER** declares that **USER** has read the rules contained in this **Privacy Policy** thoroughly and carefully, being fully aware of and thus freely and expressly agreeing with the terms stipulated herein. If you do not agree with these directives, you must discontinue your access to **ZOOX**’s website.

 

**In this document, you will find the following topics:**

**1. COLLECTION AND USE OF DATA AND REGISTRATION OF ACTIVITIES**

This section is very important: in it, we will explain what personal data is collected when you access Zoox’s website and the purposes for using this data.

**2.COOKIES**  
In this topic, you will be clarified that you have control over whether or not to enable cookies and what impact disabling cookies may have on your access and use of Zoox’s website.

**3. LEGAL BASIS THAT ALLOW THE COLLECTION AND PROCESSING OF YOUR DATA BY ZOOX**  
In this section, we will indicate when the law allows the collection, storage and use, among other operations, related to your personal data.

**4. STORAGE, INTERNATIONAL TRANSFER, RETENTION AND DELETION OF DATA**  
Here, you will be informed about where the data collected while accessing Zoox’s website and using its functionalities is stored. You will also find information about international transfers, data retention and its subsequent deletion.

**5. DATA SHARING**  
In this section, we explain in which cases data collected when accessing Zoox’s website may be shared.

**6. DATA SUBJECT RIGHTS**  
In this topic, you will have access to information about how you can exercise these rights guaranteed by law.

**7. SECURITY**  
In this section, you will find general information about how Zoox applies security measures to protect your personal data, as well as partners contracted by Zoox and involved in the personal data processing operations.

**8. GENERAL PROVISIONS**  
This section informs, for example, about the applicable law and the possibility of change and update, at any time, on the provisions of this Privacy Policy and the Terms and Conditions of Use. We strongly recommend that you always read them at each new access to Zoox’s website.

 

 

1. **1. COLLECTION AND USE OF DATA AND REGISTRATION OF ACTIVITIES**

1.1. The data collected from the **USER** meets the minimization principle and may include:

 

| **DATA CATEGORY** | **DATA COLLECTED** | **PURPOSES OF USE** |
| --- | --- | --- |
| **REGISTRATION** (collected from voluntary submission) | Name, email, telephone, company, segment, company size and title, region (continent) | Contact identification with Zoox Communication, sending information Download content Personalized offers at the User's request by filling out a demo request |
| **ELECTRONIC LOGS** (automatically collected) | IP, Cookies, activity log | Access logs for the purpose of complying with legal obligation Analytics on the website use behavior |

 

1.2. User identification data collected by the User's voluntary insertion into the forms on Zoox’s website may be processed in the Customer Relationship Management (CRM) tool to fulfill the purposes set out above. We strongly recommend that the **USER** read CRM’s Privacy Policy, available [here](https://legal.hubspot.com/br/privacy-policy).

1.3. All personal data may be used as evidence in cases of illegal acts or acts contrary to this **Privacy Policy** or any other legal document made available by **ZOOX**, as well as to comply with a court order or administrative request.

1.3.1. It is up to the **USER** to configure their mobile device if they wish to block the collection of cookies or other data. **In this case, some ZOOX features may be limited.**

1.4. **ZOOX** is not responsible for the accuracy, truthfulness or lack of the information provided by the **USER** or its outdatedness, being the **USER**’sresponsibility to provide them with accuracy and update them whenever necessary.

1.5. It is important to highlight that, once on **ZOOX** website, the **USER** may be led, via a link to other portals or platforms, which may collect their information and have their own **Privacy Policy**.

1.5.1. It is up to the **USER** to read the **Privacy Policy** of such platforms outside **ZOOX**’s environment, if applicable, being the **USER**'sresponsibility to accept or reject it. **ZOOX** is not responsible for the privacy statements or content of any third party’s websites or services.

1.6. The database formed by collecting data on **ZOOX**’s website is **ZOOX**’s  responsibility, and its use, access and sharing, when necessary, will be made within the limits and purposes of **ZOOX's** business and described in this **Privacy Policy**.

1.7. Internally, the **USER**’s data will only be accessed by professionals duly authorized by **ZOOX**, respecting the principles of proportionality, necessity and relevance of purposes, in addition to the commitment to confidentiality and preservation of privacy under the terms of this **Privacy Policy**.

 

1. **2. COOKIES**

2.1. It is up to the **USER** to configure their device if they wish to block the collection of cookies. In this case, some website features may be limited.

2.2. **ZOOX** uses cookies from Google to generate anonymised statistics (analytics) related to the use of the site (such as measurement of audience), and cookies from the CRM according to its Cookies Policy, available [here](https://legal.hubspot.com/br/cookie-policy).

2.2.1. Data collected via cookies may be used to re-identify the **USER** when they come back to **ZOOX**’s website.

2.2.2. The data collected via CRM cookies may compose the profile of the **USER** who fills out the form on **ZOOX**’s website, for the purpose of customizing offers.

 

1. **3. LEGAL BASIS ALLOWING THE COLLECTION AND PROCESSING OF DATA BY ZOOX**

3.1. The collection and processing (any operation with your personal data, such as storage and use) is authorized under 4 (four) hypotheses provided by law: (i) compliance with the obligation imposed by law to register and keep the records of access to the website for at least six months; (ii) enable the preliminary procedures related to the contracting of **ZOOX**’s product demonstrations by the **USER** or by an entity that the **USER** represents, at the request of the **USER** by filling out a form submitted on **ZOOX**’s website; (iii) **ZOOX's** legitimate interest in adding information about the use of the website to the profile of the **USER** who registered by filling out a form for personalization of offers and which may be of interest to them, and (iv) their consent (authorization) for communications and sending of information and offers by proceeding with the filling out of forms on **ZOOX**’s website and agreeing to this express purpose with the “Proceed” button, being guaranteed the right to “opt-out” (withdrawal of consent) at any time. The withdrawal of consent for these purposes will not affect the processing of personal data already carried out based on the previous consent, nor the processing of data carried out or to be carried out based on the hypotheses of items (i), (ii) and (iii).

 

1. **4. STORAGE, INTERNATIONAL TRANSFER, RETENTION AND DELETION OF DATA**

4.1. The data collected may be processed and stored in the customer relationship management (CRM) tool used by **ZOOX** for the purposes of secure storage and fulfillment of  the purposes set out in this Policy, in accordance with the criteria used by said tool and informed to its users. As a result of this storage, data may be transferred internationally to the eastern United States by the CRM. In case of doubt, the USER can access and read the CRM system's Privacy Policy, available [here](https://legal.hubspot.com/br/privacy-policy).

4.1.1. The tool will be fully responsible for any international transfer of data that it may make, and must comply with the requirements contained in the applicable legislation and ensure that the transfer is only made to agents who apply the best international practices for the protection of personal data and guarantee a level of protection of personal data appropriate to that provided for in the legislation.

4.1.2 The duration of the international transfer will remain as long as the CRM database is located in regions outside Brazil.

4.2. **ZOOX** shall ensure that the tool used ensures that the data collected is stored in a secure environment, in accordance with the specific legislation  applicable and controlled for a minimum period of 6 (six) months, pursuant to the terms of the Brazilian Civil Rights Framework of the Internet. However, considering that no security system is infallible and that **ZOOX** may have limited capacity to modify the terms and conditions of its partners' business, **ZOOX** disclaims any liability for possible damages and/or losses arising from failures, viruses or invasions of the **ZOOX** database, except in cases where it is guilty of willful misconduct.

4.2.1. Some data may be deleted before the period of 6 (six) months, if requested by the **USER** and there is no longer any purpose of use or legal or judicial obligation that justifies its retention. 

4.2.2. The data must be kept for the duration of its purpose of use or legal or judicial obligation that justifies its retention. At the end of the purpose of use and the mandatory retention period, the data may be eliminated using safe disposal methods, or used anonymously for statistical purposes.

 

1. **5. SHARING**

5.1. The data collected and the activities recorded may be shared:

1. i) With competent judicial, administrative or governmental authorities, whenever there is a legal request from the authorities or a court order;
2. ii) With companies and professionals who work with information security (by signing a confidentiality agreement) and with public authorities in detecting and combating fraud or other illegal activities, aiming to protect **ZOOX's** customers, **ZOOX's** intellectual property and the systems used;

iii) Automatically in case of corporate changes, such as mergers, acquisitions or incorporation, and

1. iv) Automatically, with the service providers hired by **ZOOX** to make viable the website and all functionalities and services made available by **ZOOX**.

5.2. All third parties contracted for the purpose of item "iv" above undertake to process the data with confidentiality and only for the contracted purpose, ensuring legal compliance in matters of privacy and data protection and applying, at all times, the information security best practices.

  

1. **6. DATA SUBJECT RIGHTS**

6.1. The law establishes several rights that can be exercised by a Personal Data Subject. Below we list those rights that are applicable to the relationship created under the terms of this Privacy Policy:

(i) CONFIRMATION OF THE EXISTENCE OF PROCESSING - The confirmation of whether or not your personal data are in fact being processed by Zoox. 

(ii) ACCESS TO DATA/ DATA DISCLOSURE - You, the owner, can request a copy of your personal data that is under Zoox responsibility, as long as it does not violate any commercial or industrial secret. This access will be granted by means of a clear and complete declaration, which will indicate the origin of the data, the existence or non-existence of a record, and the purpose and criteria used in the treatment. 

(iii) DATA CORRECTION - You may request that Zoox correct your personal data that may be registered incompletely, inaccurately, or outdated. 

(iv) DATA ANONYMIZATION - You may request a safe elimination process (no return) of the data that identifies you directly or indirectly within the context of Zoox (personal data). The remaining data will not be considered personal data since it cannot identify you within the context of Zoox, as they will be duly anonymized, and can be used for the composition of statistics, for example. Only personal data that is considered unnecessary, excessive or processed in violation of the law can be the object of anonymization. 

(v) BLOCKING - You may request temporary suspension of any processing operation, so that only storage of personal data will be allowed. This operation can only be applied to data deemed unnecessary, excessive or treated in violation of the law. 

(vi) DELETION - You may request the deletion (with no possibility of return) of personal data that is deemed unnecessary, excessive or processed in violation of the law  which are not subject to any hypothesis of retention. 

(vii) PORTABILITY - Means the possibility of you passing your personal data (raw, and not resulting from intelligence) to another service provider or product. 

(viii) INFORMATION - You have the right to be informed by Zoox about the public and private entities with which we shared your data. 

(ix) RIGHT TO PETITION - It is the right to make requests before the Privacy and Data Protection authority (including the Autoridade Nacional de Proteção de Dados - ANPD, in the case of Brazil, for example). in relation to your personal data treated by Zoox. We recommend that you try to resolve any issues related to data processing first directly with Zoox, as it is possible that the solution will be faster and more efficient. 

(x) OPPOSITION - You may request the preclusion of data processing performed on the basis of one of the exemptions from consent and which is not in accordance with the law.

(xi) REVOCATION OF CONSENT - In cases where the processing of personal data is based on the legal basis of consent, the data subject may revoke it at any time. Revocation will not affect the processing carried out previously, and will only be considered for the data and purposes for which consent is the applicable legal basis.

If you request, we, as the controller, in accordance with the definitions in this Policy, will provide you with information on the clauses used for the international transfer of your data, which are designed to guarantee the protection of your data transferred, with due regard for commercial and industrial secrets. The deadline for fulfilling your request is 15 days. 

You can exercise your rights by contacting our Data Protection Officer (DPO) directly at dpo@zooxsmart.com. When you contact us, it is very important that you identify yourself by providing the email address informed in your registration, for security reasons (for authentication, so we can ensure that you are yourself), we also ask for your taxpayer’s registration number and date of birth so that we can proceed. We also ask you to specify which right you aim to exercise, to provide any necessary information and/or to attach any pertinent documentation. 

We will respond to your requests, once your data has been authenticated, within a maximum of 15 (fifteen) days for requests to confirm the existence of processing or access to data and, for all other requests, within 30 (thirty) days.

We emphasize that the purpose of collecting your identification and authentication data when you contact Zoox Support for the resolution of a technical question, or in the case you contact Zoox Personal Data Protection Officer (DPO) for requests regarding your personal data, is to make it possible to resolve technical issues or to allow you to exercise the rights guaranteed by law.

 

6.2. For the purposes of auditing, security, fraud control and the preservation of rights, ZOOX may keep the history of the registration of USER data for a period longer than 6 (six) months after the end of the use of the data in the cases in which the law or regulatory standard so establishes or for the preservation of rights.

 

1. **7. SECURITY**

7.1. **ZOOX** is ISO 27001 certified, which indicates that the company adheres to the highest information security standards on the market. This certification is an international standard that defines the requirements for an Information Security Management System (“ISMS”) and confirms that **ZOOX**'s security controls and processes provide an effective system for protecting information. In this sense. In this sense **ZOOX** applies technical (in the systems and tools it uses) and administrative measures (such as internal policies, standards and procedures, training and awareness of employees, among others) to ensure confidentiality (that the data is accessible only to authorized persons), integrity (veracity, accuracy and completeness of information, without unauthorized changes) and availability (that your data is accessible and usable on demand) and protect personal data from unauthorized access and from accidental or unlawful situations of destruction, loss, alteration, communication or broadcast. These measures take into account the nature of the processed data (which are not data considered sensitive by the law), the specific characteristics of the processing (the operations carried out and their purposes) and the current state of technology.

 

7.2. CRM’s tool for managing communication with **USERS** who voluntarily filled out any form on **ZOOX**’s website provides information confirming that also has a high standard of information security, as can be seen [here](https://legal.hubspot.com/pt-br/br/security).

1. **8. GENERAL PROVISIONS**

8.1. **ZOOX** does not use any automated decision that impacts the **USER**.

8.2. **ZOOX** reserves to itself the right to change the content of this **Privacy Policy** at any time, according to the purpose or need, like for adequacy and legal compliance of provision of law or regulation which has equal legal force, leaving to our **USER** verifiable it whenever you access **ZOOX**.

8.2.1. In the event of updates to this document and which necessarily require a new collection of consent, **ZOOX will** notify the **USER** through the means of contact provided by him.

8.3. The Data Protection Officer (DPO) leads and guides the organization on aspects relating to the privacy and protection of individuals' personal data, with the aim of complying with data protection regulations. The DPO is responsible for being the communication channel between the Controller, the holders of personal data and the Data Protection Authority. Through this Policy, we aim to be transparent, using clear and concise language, in order to inform you about the processing we carry out with your personal data. In case of any doubt regarding the provisions contained in this **Privacy Policy** or need to contact the **ZOOX**’sDPO, Pedro Nunes, Legal & Privacy Director, the **USER** may contact them by e-mail on dpo@zooxsmart.com, and the answers to the contact will always be sent from Monday to Friday from 9 am to 6 pm (Sao Paulo time), except on national holidays.

8.4. If outsourced companies process any data collected by **ZOOX**, they must comply with the conditions stipulated herein and the best information security practices, obligatorily.

8.5. If any provision of this **Privacy Policy** is considered illegal or illegitimate by the authority of the location where the **USER** resides, the other conditions will remain in full force and effect.

8.6. The **USER** acknowledges that all communication carried out by email, SMS, instant communication applications or any other electronic form are also valid as documentary evidence, being effective and sufficient for the disclosure of any matter that refers to the services provided by **ZOOX**, as well as the conditions of its provision or any other matter addressed therein, with the exception of the expressly different provisions set forth in this **Privacy Policy**.

8.7. This document will be governed by and interpreted in accordance with the applicable legislation, and the **USER's** domicile is elected to settle any dispute or controversy involving this document, except for specific reservations of personal, territorial or functional jurisdiction by applicable legislation.

 

**Thanks for your attention, and welcome to ZOOX!**

 

![monograma\_animado\_sobreazoox-1-Aug-19-2021-06-34-41-22-PM](https://campanhas.zooxsmart.com/hs-fs/hubfs/monograma_animado_sobreazoox-1-Aug-19-2021-06-34-41-22-PM.gif?width=100&height=100&name=monograma_animado_sobreazoox-1-Aug-19-2021-06-34-41-22-PM.gif "monograma_animado_sobreazoox-1-Aug-19-2021-06-34-41-22-PM")

® Todos os direitos reservados.